If you’re building a confectionery or food product on the side and want to turn it into a real business, you don’t need hype or hustle
Daniel Herskovic built a $4M+ chocolate manufacturing company from a Chicago apartment with no investors, no blueprint, and no safety net. Now he helps serious CPG founders do the same.
If you have a confectionery, chocolate, or specialty food product and you’re tired of guessing on pricing, on packaging, on manufacturing, on where to even start, this is the mentorship that changes that.
You don’t need to be yelled at.
You don’t need abstract mindset work disconnected from reality.
You need practical guidance from someone who has actually built a food manufacturing business — from a kitchen idea to a multi-million dollar company — in one of the most competitive markets there is.
Daniel doesn’t deal in theory.
He helps you make real decisions about products, pricing, manufacturing, and growth — grounded in what actually works.
This is about doing the work intelligently, not emotionally.
What Daniel Does
This mentorship is built for founders who are past the “should I do this?” stage and into the “how do I do this right?” stage.
You might be a professional who has been developing a confectionery or specialty food product on the side — testing recipes, getting feedback from friends and family, maybe even selling at a farmers market — and you are ready to treat it like a real business.
You have money to invest. What you do not have is someone in your corner who has actually built a manufacturing company and can tell you, from experience, exactly what the next right move is.
Daniel works with founders who are serious about building a CPG brand in the confectionery, chocolate, candy, or specialty food space — and who want to do it without wasting years and capital on avoidable mistakes.
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Have a food or confectionery product idea they know is good
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Are tired of spinning in uncertainty
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Want to stop wasting money on the wrong equipment, packaging, or decisions
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Are ready to build something real, even if they’re scared
Whether you’re:
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Transitioning from a career into entrepreneurship
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Launching your first product
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Or rebuilding after setbacks
Daniel helps you move from uncertainty to execution.
What Daniel Does
This mentorship is built for founders who are past the “should I do this?” stage and into the “how do I do this right?” stage.
You might be a professional who has been developing a confectionery or specialty food product on the side — testing recipes, getting feedback from friends and family, maybe even selling at a farmers market — and you are ready to treat it like a real business.
You have money to invest. What you do not have is someone in your corner who has actually built a manufacturing company and can tell you, from experience, exactly what the next right move is.
Daniel works with founders who are serious about building a CPG brand in the confectionery, chocolate, candy, or specialty food space — and who want to do it without wasting years and capital on avoidable mistakes.
-
Have a food or confectionery product idea they know is good
-
Are tired of spinning in uncertainty
-
Want to stop wasting money on the wrong equipment, packaging, or decisions
-
Are ready to build something real, even if they’re scared
Whether you’re:
-
Transitioning from a career into entrepreneurship
-
Launching your first product
-
Or rebuilding after setbacks
Daniel helps you move from uncertainty to execution.
Why Daniel?
Daniel is not a career consultant. He is an entrepreneur.
He started Mayana Chocolate in a Chicago apartment with no investors and no manufacturing background.
He figured out sourcing, production, packaging, retail, and wholesale — the hard way.
Today, Mayana generates over $4 million in annual revenue and is growing.
He has been named one of the top 10 chocolatiers in North America.
He still creates every new product.
Daniel is not a career consultant. He is an entrepreneur.
He started Mayana Chocolate in a Chicago apartment with no investors and no manufacturing background.
He figured out sourcing, production, packaging, retail, and wholesale — the hard way.
Today, Mayana generates over $4 million in annual revenue and is growing.
He has been named one of the top 10 chocolatiers in North America.
He still creates every new product.
When Daniel tells you not to buy a certain piece of equipment, it is because he bought it and regretted it.
When he tells you how to structure your pricing for a retail buyer, it is because he has had those conversations.
When he tells you how to navigate a cash-flow crunch, it is because he has survived them.
This is what 20 years of manufacturing experience looks like when it is applied to your business
What Founders Say
Fika Spice is now a growing specialty spice brand.
Ready to Take Your Food Business to the Next Level?
It’s not just about the product. It’s about the people, the process, and the power of clear leadership.
Whether you’re launching a chocolate brand, opening a pastry shop, or growing your production kitchen
I’ll help you build a business that’s scalable, profitable, and aligned with your vision.
THis is for you if...
This work is especially powerful for:
Daniel’s most successful clients tend to share a few things in common. They are typically professionals who have built real careers and are ready to build something of their own.
They are not first-time dreamers. They are second-act builders: people who have already proven they can execute in one arena and are now bringing that same discipline to a product-based business.
Many of them are in the confectionery, chocolate, candy, or specialty food space — or they want to be.
Some have a recipe they have been perfecting for years. Some have already launched and are stuck at a ceiling they cannot break through. All of them want a strategic partner who has actually done this — not a consultant who has studied it.
If that is you, book a call with Daniel below.
Ready to Stop Guessing and Start Building? book a free strategy call
A single strategy call with Daniel can clarify more than months of research on your own. You will leave with a clearer picture of your next move, an honest assessment of where you stand, and a sense of whether working together makes sense. No pitch. No pressure. Just a real conversation with someone who has built what you are trying to build