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THIS IS NOTBUSINESS SCHOOLAND IT'S NOT A COURSE.

You don’t need to be yelled at.
You don’t need another course full of theory.

You need grounded guidance from someone who has actually built a real product business.

Daniel doesn’t deal in theory.

He helps you make practical decisions about your product, your packaging, your pricing, and your next step — grounded in what actually works in the real world.

Because starting a food business isn’t just about having a great idea.

It’s about having the confidence to move forward and a clear plan for what to do next.
Confidence combined with a real plan is almost unstoppable.

What Daniel Does

The mentorship is built for founders who feel the pull to build something real — but don’t know exactly how to move from idea to execution.

Maybe you’ve been experimenting with a chocolate, candy, snack, or specialty food product on the side. Maybe you’re dreaming about leaving your current career to build something of your own. But when it comes to manufacturing, packaging, pricing, and getting your product in front of real customers… things start to feel overwhelming.

That’s where Daniel comes in.

Daniel works with founders at the early stage — when the dream is real but the path forward isn’t clear yet. He helps you move from uncertainty to action by guiding you through the real-world decisions that turn an idea into a business.

Daniel works with founders who are:

  • Exploring the leap from career to entrepreneurship
  • Launching their first specialty food product
  • Ready to stop guessing and start building something real
  • Looking for guidance from someone who has already done it

Whether you’re:

  • Developing your first product
  • Preparing to sell at your first market
  • Refining packaging and pricing
  • Or figuring out what your next step should be

Daniel helps you move from uncertainty to execution.

Daniel Herskovic

What Daniel Does

The mentorship is built for founders who feel the pull to build something real — but don’t know exactly how to move from idea to execution.

Maybe you’ve been experimenting with a chocolate, candy, snack, or specialty food product on the side. Maybe you’re dreaming about leaving your current career to build something of your own. But when it comes to manufacturing, packaging, pricing, and getting your product in front of real customers… things start to feel overwhelming.

That’s where Daniel comes in.

Daniel works with founders at the early stage — when the dream is real but the path forward isn’t clear yet. He helps you move from uncertainty to action by guiding you through the real-world decisions that turn an idea into a business.

Daniel works with founders who are:

  • Exploring the leap from career to entrepreneurship
  • Launching their first specialty food product
  • Ready to stop guessing and start building something real
  • Looking for guidance from someone who has already done it

Whether you’re:

  • Developing your first product
  • Preparing to sell at your first market
  • Refining packaging and pricing
  • Or figuring out what your next step should be

Daniel helps you move from uncertainty to execution.

Why Daniel?

Daniel is not a career consultant. He is an entrepreneur.

Daniel built Mayana Chocolate from a small apartment kitchen in Chicago.

No investors.
No blueprint.
No safety net.

Today, the company has grown into a multi-million-dollar specialty chocolate manufacturer, with products carried in retailers across the country.

He has also been named one of the Top 10 Chocolatiers in North America.

But Daniel still approaches business the same way he always has:

Build something real.
Sell products people actually want.
Make decisions grounded in experience.
And now he helps founders do the same.

Daniel H.

Daniel is not a career consultant. He is an entrepreneur.

Daniel built Mayana Chocolate from a small apartment kitchen in Chicago.

No investors.
No blueprint.
No safety net.

Today, the company has grown into a multi-million-dollar specialty chocolate manufacturer, with products carried in retailers across the country.

He has also been named one of the Top 10 Chocolatiers in North America.

But Daniel still approaches business the same way he always has:

Build something real.
Sell products people actually want.
Make decisions grounded in experience.
And now he helps founders do the same.

What Founders Say

Working with Daniel means learning from someone who has actually built what you’re trying to build.
Not someone who studied it. Someone who lived it. He understands the real decisions founders face when starting a food product business — from choosing equipment to pricing your product to getting your first customers. And he brings nearly two decades of manufacturing experience to every conversation.

Daniel has been a steady and trusted coach from the very beginning. Daniel believed in our vision and supported us with generosity and care as we built Fika Spice from the ground up. His mentorship helped us grow not only our business, but ourselves as founders. His influence on Fika Spice is lasting, and we wholeheartedly recommend him.
Daniel H
John and Holly Ellenson
Founders Fika Spice

Fika Spice is now a growing specialty spice brand.

Ready to Take Your Food Business to the Next Level?

If you’ve been dreaming about launching your product but feel stuck between your current life and the business you want to build…

You don’t need more information. You need a clear path forward.

Whether you’re developing a chocolate brand, a snack product, or another specialty food idea, 

Daniel helps you create a grounded plan to move from idea to action.

THis is for you if...

This work is especially powerful for:

Daniel’s mentorship is designed for founders who are ready to build something real.

It’s especially powerful for professionals who have built careers in other industries but feel the pull toward entrepreneurship.

This work is for people who:

  • Have a food product idea they believe in
  • Want to transition from their career into entrepreneurship
  • Are ready to stop guessing and start building a real business
  • Value practical guidance from someone who has done it before

Many of Daniel’s clients are professionals — lawyers, consultants, executives — who are ready to build something more tangible and creative.
They don’t need another theory.
They need someone who can help them turn a real idea into a real product business.

Daniel H

Ready to Stop Guessing and Start Building?

A strategy call with Daniel is a chance to talk through where you are, where you want to go, and what the next step might look like.

In this conversation, you’ll explore:

  • where your product idea stands today
  • what steps move it toward a real launch
  • what decisions matter most in the early stage

You’ll leave with clarity about what comes next.